Award winning E-Commerce at Belstaff

An overview of the award-winning Belstaff e-commerce website, highlighting its replatforming to Svelte, increased conversion rates, and the technology stack: Svelte, Node.js, Go, and Electron.

Founded in 1924, Belstaff is a British heritage brand renowned for its iconic outerwear. The recent replatforming of Belstaff's website to Svelte significantly increased conversion rates and played a key role in steering the brand towards profitability.

This award-winning e-commerce experience was built using a modern technology stack. The user interface was created with Svelte, focusing on server rendered content for SEO. Additionally, Node and Go have been utilised for a suite of backend services, and a back office reporting tool using the Electron desktop framework.